Defining Phrases Used in Skin Care Advertising
Lancôme Rénergie Microlift Night cream: “Beyond lifting and repositioning ... Bio-Stimulating technology.”.
Very rarely is the New York Times straight-up comedy, but (Thursday's) story, Let's Play Buzzword: Defining Phrases Used in Skin Care Advertising is so funny.
Cosmetics companies sell creams with words like "advanced," "micro-lift," "nourishing," "bio-stimulating" and "revitalizing," but what do they mean? Does anyone know?
Times writer Natasha Singer visited a Manhattan salon and asked some women for their definitions, then compared their translations of the mumbo-jumbo with official explanations from the cosmetics companies.
For instance, Olay Regenerist claims it is "a deep-penetrating moisturizer with Aquacurrent Science."
Dyan Diaz, 30, says this means, "They are taking stuff out of the ocean like jellyfish and dissecting it and telling us it is good for your skin."
Actually, Olay claims, "Aquacurrent Science, the study of water movement in the skin and hair, helps create products with greater moisturization."
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