Rising Demand for Dual Usage Skin Care
Industry experts noted dual-usage beauty products make it easy for women to get both beauty and protection benefits in one product. “SPF has become an added benefit for many beauty products—even hair products to protect colored hair from the sun. The goal is to combine the benefits of sun care products into one, making it easier to use on a daily basis,” Javier Perez, product manager, Mederma, Merz Pharmaceuticals told Happi magazine.
New advances, formulations and an abundance of such products are providing consumers with the tools to protect them from ultraviolet (UV) rays. An NPD report noted 60 percent of women said sun protection and SPF are very important, as they recognize preventing sun damage prevents aging. “In the on-the-go world we live in today, consumers continue to seek out multi-tasking, multi-benefit products,” said Kinerase senior product manager Janice Lee in the Happi article. “SPF products that simultaneously protect and care for the skin will continue to reign in the skin care category as consumers become increasingly more aware of the sun’s damaging effects on skin.”
1 comments:
In the on-the-go world we live in today, consumers continue to seek out multi-tasking, multi-benefit products.Protection from ultraviolet rays is very important.Nowadays skin tretment has taken the first place in beauty treatment.
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Esthetics College
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