Expert Skin Care

Katy Perry will endorse Proactiv, a secretive skincare range that includes an anti-acne product.

The Sun newspaper said Perry's decision was a result of her own teen battles with acne, a skin condition that adds to the awkwardness that goes with youth.

Aa an adult, Perry, who just became engaged to Russell Brand, has flawless skin. But she has said: 'I got acne at the start of my career. It was stressful. I have acne scars which I'm self-conscious about.'

Her secret will be shared with 58 countries around the world. In Australia, the product is endorsed by celebrity Delta Goodrem. It does not offer testers at the counter and has a secretive aura. American celebs Jessica Simpson and Jennifer Love Hewitt have endorsed it.

Proactiv spokesman Ben Van de Bunt said: 'We are paying people consistent with what we have done in the past - millions of dollars.'

The newspaper suggests Perry's fee for the deal is $4 million.

What many younger viewers may not have realized is that Loren has been noted for her natural beauty for most of her career.

A month before her 72nd birthday in 2006, Sophia was voted the world’s most naturally beautiful person, topping stars one-third her age, such as Gwyneth Paltrow, Kate Winslet, Cameron Diaz and Catherine Zeta-Jones.

At the time, the Italian actress said she owed her natural beauty to “a love of life, spaghetti, and the odd bath in virgin olive oil.” Bathing in olive oil was actually a custom in ancient Rome.

Taking a bath in olive oil may be impractical, but the next best thing is to gently apply some extra virgin, cold pressed olive oil to your face ( avoid getting too close to the eye area) and remove any excess oil after ten minutes.

In other interviews, Sophia has credited her posture for her ageless beauty. She also says she doesn’t do anything that makes her look old, like shuffle when she walks or slump over.

She calls discipline “the great equalizer.”

“If a young woman is beautiful but has no discipline, she will lose her looks as she grows older. If a plain woman is disciplined she will undoubtedly become more beautiful with time,” she says.

She also says to avoid colors that are not flattering for you. “Purple is the only shade I never wear except as an occasional accent. It is too violent a color for me,” she says.

Loren also claims to never have had plastic surgery, and rejects the notion that women must fit some unnatural ideal of beauty.

1. Wild Salmon
   Why it makes you look good: Salmon contains skin beautifying omega-3 fatty acids that hydrate and help reduce redness and inflammation. Salmon also contains selenium, which improves various skin problems and overall skin health. "Salmon is one of those super foods," Simpson says. If you don't like the taste of salmon, you can take omega-3 supplements.
   Also eat: sardines and mackerel
   
   
2. Blueberries
   Why they make you look good: They're sweet and loaded with vitamin C and immune-boosting antioxidants that stimulate collagen production to help keep skin smooth and supple. Berries also help combat toxins in the body and free radicals, those nasty molecules that cause skin to age prematurely.
   Also eat: blackberries, pomegranate and strawberries
   
   
3. Pumpkin seeds
   Why they make you look good: Pumpkin seeds have lots of vitamin E, a powerful antioxidant that helps slow down skin aging, and those omega-3 fatty acids that keep your skin smooth and your hair shiny. Studies also have shown them to reduce the appearance of acne and other skin problems.
   Also try: chickpeas, sunflower seeds and chia seeds
   
   
4. Beans
   Why they make you look good: Beans are high in protein but are also very lean, making beans a great part of any nutrition plan. They also provide the fatty acids your nails need to stay strong and prevent splitting.
   Also try: eggs, chicken, lean meats and lentils
   
   
5. Green Tea
   Why it makes you look good: "You can't get enough of green tea," Simpson says. It hydrates you, which helps your skin; it's loaded with antioxidants that have been shown to protect skin from sun damage; and it has an active ingredient that promotes a healthy metabolism. Choose a premium or organic blend to get the most active ingredient, Simpson advises. You also can find this ingredient in skin creams if you want a double-dose of those good-for-your-skin benefits.
   Also try: white tea and black tea
   
   
6. Oysters
   Why they make you look good: In addition to being a low-fat source of protein, which is great for healthy hair, shellfish contains high amounts of zinc, a mineral that can help prevent acne, boost your immune system and aid healing, Simpson says. Shellfish also contains B vitamins, which can make hair look shinier.
   Also try: clams, mussels and lobster
   
   
7. Tomatoes
   Why they make you look good: Tomatoes are full of fiber and vitamin A, which aids in the development of skin cells and the maintenance of skin cell health. A vitamin A deficiency can lead to dry skin. And tomatoes have lots of lycopene, which studies have shown helps protect the skin from UV stress (you still don't want to forgo the sunscreen).
   Also eat: tomato pastes, carrots and sweet potatoes.
   
   

8. Oranges
   Why they make you look good: Vitamin C is a powerful antioxidant that mops up free radicals, such as those produced by overexposure to the sun, that lead to the premature aging of skin. It also contains bioflavonoid, which promotes stronger collagen in the skin. Collagen helps skin look young and plump.
   Also eat: grapefruits, cantaloupes and lemons

Dietary No-Nos

• Salt. Salt causes tissues to swell, and the subsequent deflating results in skin that is less elastic. Have you noticed how your face gets puffed up if you've eaten too many salty snacks the previous day?
• High sugar. You want to keep your blood sugar balanced to keep your skin looking healthy. Sugary snacks cause a large insulin spike and then a crash. This spike can trigger an inflammation in the skin's cells, and that reaction may lead to increased sebum levels that could clog up the glands.
• Caffeine. Caffeine can be beneficial to your skin, but too much can prevent your body from making good use of the vitamins and minerals from your food. Caffeine is also a natural diuretic, so if you drink too much, it may cause dehydration. And your skin needs fluids to look good.
• Alcohol. You know what a hangover feels like. Well, that's what alcohol does to your skin, making it dry, irritated and sallow-toned.
• Processed meats. The salt and preservatives in these meats can leave your skin looking dehydrated, dull and lifeless.
  

Drink a glass of water per hour. It really does help flush toxins through your system. It helps with deigestion, absorption, circulation and excreation.

1. Incorporate vitamins (from A-to-Zinc) into your daily routine. For skin, the three best are vitamin A, vitamin E and zinc, which can combat stress breakouts and aid in regulating the skin’s oil gland activity.
3. A quick fix for puffy eyes: Steep two tea bags. Refrigerate for 15 minutes and apply them to tired eyes. The mix of cold and herbs is sure to jump-start circulation and reduce inflammation.

Try battling breakouts with this homemade spot treatment: Combine one part brewer’s yeast and one part lemon extract. The brewer’s yeast will draw out impurities while the citric acid in the lemon will aid in cell turnover. It goes on quite wet, and it’ll dry and harden. That’s drawing out inpurities of the skin.

Bacteria can harbor in the most unthinkable places and come into contact with your skin causing breakouts. Make sure to change your pillowcase every other day, wash your makeup sponge or brush with antibacterial soap weekly, and dry your face after washing with a paper towel that you can throw away. These little extras may make all the difference.

As much as we love the X Factor for the talented contestants (well, we say that lightly, Jedward), we definitely get more excited waiting to see which look Dannii Minogue and Cheryl Cole will be debuting that night.

But it's not all about the fab frocks. During each live show, both judges have showcased flawless hair and beauty, and we were lucky enough to get this exclusive industry insider tip...

Dannii's make-up artist Christian Veermaaks has revealed how he creates that pristine finish to Miss Minogue's seemingly perfect skin.

‘My new found love is the SUQQU make-up brushes. They are a must-have for any make-up kit,' he says. ‘As Dannii's make-up artist for the X Factor, we have a lot of filming to do every week. With all those hours spent in the make-up chair, you want to use the best brushes and products available.'

The Hollywood beauty Demi Moore has always been praised for her beauty. Now, she is ready to share her beauty secrets. She is in talks to launch her own range of beauty products.

Buzz up!The 46-year-old actress is the current face of ‘All You’ve Ever Wanted.’ It is a fragrance by the cosmetics labels Helena Rubinstein. The partnership has brought about a “very deep and serious conversation” about creating her own line.

Demi Moore hopes she can settle a contract with the bosses of Helena Rubinstein. She feels that they have a greater creative opportunity in working with something where we could really form a true partnership. The venture will be mutually beneficiary.

Charlize Theron is heralded as one of the world’s most beautiful women; having started her career as a model she has become a highly successful actress with starring roles in movies such as The Devil’s Advocate, Hancock and the award winning Monster.

Now she has revealed the beauty secrets she can’t live without (InStyle magazine October 2009) and one of the most surprising is the ancient Aboriginal remedy called emu oil.

Many big stars such as Demi Moore, Zac Efron and Jenny McCarthy are also fans of emu oil, using it to keep their skin looking its best due to its anti-aging properties, but Charlie uses it for something else.

Charlize says: “I’m not big into styling products, but I use this Australian oil to moisturise my hair.”

Charlize's use of emu oil isn't just for celebrities however, and the science adds up. Emu oil is a powerful mosituriser, but unlike other oil's it won't clog up your pores as comedogencity tests show it has a score of less than one. Furthermore emu oil is naturally jam packed with essential fatty acids, nutrients vital for healthy skin and hair that help keep hair in peak condition and looking radiant.

There is even evidence to suggest that emu oil can help thicken hair and reverse the effects of hair loss with studies having looked at emu oil's ability to increase skin cell regeneration and hair growth.

In the UK the leading brand of emu oil is the Golden Emu Oil range from the Pioneer Trading Company.

Aside from their straight up oil the Pioneer Trading Company also offer a full Golden Emu Oil hair care range, including shampoos and conditioner. Now available at shopforhealth.co.uk with prices starting at just £6.80.