Kardashian Sisters Launches New Cosmetics Campaign
Want that perfect skin the Kardashian sisters have? Now you can — Khloe, Kim, & Kourtney have become the celebrity spokeswomen for PerfectSkincosmetics, who are launching their infomercials today! Their product consists of a 3-step skin care system, not unlike the Katy Perry/Julianne Hough-repped Proactiv. Kim shares her thoughts on the new campaign:
“We’ve literally tried every skin care product, and nothing comes close to PerfectSkin. It’s the only product we use,”
“We’ve been getting so many compliments on our skin. Everybody asks what products we use, so we want to share PerfectSkin with the world.”
Defining Phrases Used in Skin Care Advertising
Very rarely is the New York Times straight-up comedy, but (Thursday's) story, Let's Play Buzzword: Defining Phrases Used in Skin Care Advertising is so funny.
Cosmetics companies sell creams with words like "advanced," "micro-lift," "nourishing," "bio-stimulating" and "revitalizing," but what do they mean? Does anyone know?
For instance, Olay Regenerist claims it is "a deep-penetrating moisturizer with Aquacurrent Science."
Dyan Diaz, 30, says this means, "They are taking stuff out of the ocean like jellyfish and dissecting it and telling us it is good for your skin."
Actually, Olay claims, "Aquacurrent Science, the study of water movement in the skin and hair, helps create products with greater moisturization."