Skin Care Brands to Rope In Olympic Athletes
U.S. Olympic swimmer Amanda Beard not only has to overcome her competitors in the pool, she also faces a relentless obstacle: the sun.
"Here I am a swimmer and I have tried every sun block out there and I don't care how water resistant it says they are, I still would get sunburned by the end of practices," she said in an e-mail from Beijing.
Now, she is sponsored by a company that makes sunscreen designed for athletes that is supposed to last longer in the pool. "I love it, it will stay on for hours and even put it on under my makeup," she wrote.
The product was made by Mission Product, a startup company targeting professional athletes and exercise enthusiasts with skin care products tailored for them. Mission and competitors are trying to capitalize on the world's attention on the Beijing Olympics.
Johnson 'n' Johnson is an Olympic sponsor that is heavily advertising on the games and its Neutrogena brand has Active Breathable sun block lotions and sprays made for athletic users.
Mission Product is sponsoring several other Olympians. Basketball star Carmelo Anthony, softball player Jessica Mendoza and triathletes Hunter Kemper and Sarah Haskins are designing a Mission line for athletic needs.
Nevertheless, its good to see skin care and athleticism put together.
0 comments:
Post a Comment